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Creative solutions, a story and an animated commercial:  A leading work-place safety footwear company asked us to come up with a compelling animated promotional spot for their products. Used in broadcast and at trade shows  Digital Elixir came up with the compelling idea of “dueling robot legs” that would feature one special “hero” wearing the company trademarked safety shoe.

Unfolding much like an old western gun fight, Digital Elixir used motion capture along with carefully designed robots to produce this singular animation for our client.

Robot Concept Illustrations:

RobotLegs#1

 

RobotLegs#2

 

RobotLegs#3